In the wake of multiple scientific reports indicating that the oceans may be on the brink of an irreversible collapse in as soon as a few decades, Oceana, the world’s largest international organization dedicated solely to protecting the ocean, is asking for some extra love for the ocean this Valentine’s Day.
“The oceans need your love this Valentine’s Day,” said Maureen McGregor, e-activism manager for Oceana. “Go to our website and send our ocean-themed valentine’s card or share our special video, Mating Season. We hope it’ll make your friends and family smile and think at the same time.”
The above video, which shows marine life showing some love to each other in the wake of the recent bad news about the future of marine life in the oceans, is scheduled to air on the Sundance Channel as a Public Service Announcement on Valentine’s Day and will also be available on YouTube and Oceana’s website. It was produced by award winning creative advertising agency La Comunidad. “We wanted to show what the animals of the sea would think about all these recent studies, and to get more people involved in saving the ocean,” said La Comunidad’s senior copywriter Gustavo Lauria. “Our office is right by the water in Miami and we’re saddened by what the science says about the future of our oceans,” said La Comunidad’s owner and founder, Jose Molla. Sundance Channel plans to begin to air the PSA on Valentine’s Day. “This Oceana spot is humorous and playful and yet conveys a very real message; we could not resist,” said Laura Michalchysyshyn , Sundance Channel’s EVP and GM Programming and Creative Affairs. “We think Sundance Channel viewers will get a kick out of it, you can’t help but smile.” The entire ‘Mating Season’ video can be viewed on the Sundance Channel starting on February 14.
The web-based video is just part of the fun for ocean lovers this Thursday. Oceana has designed a set of ocean-themed Valentine’s Day e-cards featuring ocean creatures (whales, dolphins, sharks, sea turtles, etc.) showing their love for each other and the oceans.