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Shaping public behavior to help conservation

In 2014, interested individuals gathered at SCB Marine Section’s International Marine Conservation Congress in Glasgow, Scotland, to discuss forming a Conservation Marketing and Engagement Working Group. Our objectives are to support and further the Society’s missions to conserve biological diversity and improve the health of the environment.

The working group defines conservation marketing as ‘the ethical application of marketing strategies concepts and techniques to influence attitudes, perceptions and behaviours of individuals, and ultimately societies, with the objective of advancing conservation goals.’ Marketing techniques can help distribute conservation messages outside the traditional conservation-minded audiences to inspire behavioural change.

Ocean-related events and conferences of potential interest to the marine sciences community. Let us know of any we missed by leaving a comment or sending links to info@marinebio.org.

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