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http://www.sciencedaily.com/releases/2004/07/04...
ScienceDaily (July 15, 2004) CHAPEL HILL
While learning in a course how to extract, amplify and sequence the genetic material known as DNA, University of North Carolina at Chapel Hill graduate students got a big surprise. So did their marine science professors.

In violation of federal law, more than 75 percent of fish tested and sold as tasty red snapper in stores in eight states were other species. How much of the mislabeling was unintentional or fraud is unknown, said Dr. Peter B. Marko, assistant professor of marine sciences at UNC’s College of Arts and Sciences.

"Red snapper is the most sought-after snapper species and has the highest prices, and many people, including me, believe it tastes best," Marko said. "Mislabeling to this extent not only defrauds consumers, but also risks adversely affecting estimates of stock size for this species if it influences the reporting of catch data used in fisheries management…
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