18th June 2009

Shark Week 2009: Is Discovery Channel still demonizing sharks?

posted under Marine Conservation |

Shark Week 2009 – I got an email from “WhySharksMatter” blogger David Shiffman asking for questions he should ask Discovery Channel producers about airing their infamous shark shockumentaries.

At first I fully agreed with him. Yeah! Let’s tell Discovery we’re sick of the shock-docs and we want shark shows that educate us on the magnificence of sharks and on why they need protection. Stop demonizing sharks with your “World’s Deadliest Sharks” and “Shark Attack Revisited in Gory Detail,” which do nothing but trick people into thinking sharks are man-eating monsters.

But has Discovery already gotten the message? It’s been awhile – years – since I watched Shark Week. I stopped watching when someone I thought was a shark-advocate got bitten (while filming for Discovery), then turned around and capitalized on his unfortunate accident. Erich Ritter’s “Anatomy of a Shark Bite” sickened me – as did the other shockumentaries detailing shark bite victims’ experiences. I knew Erich personally before his bite and was disappointed to watch as he negated everything we ever talked about. What was the point of that documentary? Shock value. Higher TV ratings. Ad revenue. DVD sales. Yuck.

I hated that the Discovery Channel aired shows with that threatening voiceover, and all the fear-mongering worked into the script. People who fear sharks won’t respect the fact that shark populations are dwindling worldwide. The only thing people were “discovering” during shark week is that sharks are man-eating demons. There was very little mention of the true nature of sharks, which is that they’re apex predators in search of fish, and seals and other marine critters they find yummy. And that more often than not, human encounters with shark in the wild consist of the sharks swimming away – not attacking. Sharks are extremely important to balanced marine ecosystems. Without them, there’s a top-down cascade of ill-effects as shark prey begin to proliferate and take over – causing their prey-species to be depleted. (See: Baum and Worm’s “Cascading top-down effects of changing oceanic predator abundances.” Journal of Animal Ecology. 2009 Mar 9.)

But before sending comments to David booing Discovery, because it’s been so long since I tuned in to Shark Week, I visited the the 2009 Shark Week website. To my surprise, most of the blood and gore has been replaced with messaging on shark conservation and it seems they’re planning to air documentaries about sharks that are informative and educational rather than shocking and gory. They even have a map of shark populations and their conservation status around the globe. So bravo to Discovery – I will tune in again this year.

My comment, rather than question, for David is that he should tell Discovery that there’s a huge viewership out here who feel there’s no need for all the shock-docs – we need more documentaries like BBC’s Blue Planet and Planet Earth that simply share the behavior and beauty of amazing fauna and flora. And shark documentaries that educate and entertain us with information on their fascinating biology and behavior, and the need for conservation, will draw as many viewers as Shock Weeks past. I’ll be one of them!

There are currently 6 responses to “Shark Week 2009: Is Discovery Channel still demonizing sharks?”

Why not let us know what you think by adding your own comment! Your opinion is as valid as anyone elses, so come on... let us know what you think.

  1. 1 On June 18th, 2009, WhySharksMatter said:

    Thanks for writing about this, I appreciate it!

    Yes, some of Discovery’s programming has a conservation focus, but other shows like “Deadly Waters” and “Sharkbite Summer” definitely do not.

    If anyone would like to submit a question for my upcoming interview with Discovery Senior Science Editor Paul Gasek about this topic, please visit :

    http://southernfriedscience.com/2009/06/17/call-for-questions-for-discovery-channel-executive-paul-gasek/

  2. 2 On July 3rd, 2009, Angela said:

    I have always enjoyed Discovery Channel’s Shark Week, and it’s a favorite of my son as well. However, I think it’s also important to have a balance in programming. The “gore” that you mentioned has also taught my son a valuable lesson about respecting these animals. While I agree with you on less programming that demonizes these creatures, I think it can also teach us to respect them as well.

  3. 3 On August 2nd, 2009, Laura said:

    Did you watch the opening to Shark Week 2009, “Blood in the Waters”? I’d be interested in your response. Even before the show aired the premise of the show disgusted me; I wonder how it got under your radar. Getting science from the Discovery Channel is like getting history from a romance novel set in the past.

  4. 4 On August 2nd, 2009, Chris Holbrook said:

    I have been watching shark week for some time now and I was wondering why I haven’t seen more articles on attacks along the gulf coast. I know that there are sharks in the Gulf coast because I have fished and swam and have seen many docks and piers with sharks around them and on them. Are the sharks around here not worthy to be looked at?

  5. 5 On August 10th, 2009, Joni said:

    Hi Laura,

    I skipped all of it after seeing that title. I wanted to give shark week another chance, but they’re still far too heavy-handed with the shockumentary approach, catering to the lowest common denominator and insulting our intelligence in the process.

  6. 6 On October 14th, 2009, Lily said:

    This is fantastic! I have always been dissapointed with the shark week. They display such a false image on sharks and it is only demorilizing the creatures. I can't wait for them to show more documentaries on the beauty of the creatures and how endangered they are.

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